Broadvisions

SimplifiPay – Revolutionizing Card Issuing in MENA & Pakistan

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Project Overview SimplifiPay is a card-issuing fintech platform enabling businesses in MENA and Pakistan to launch branded cards and manage payments without deep technical integrations. BroadVisions partnered with them to scale development, enhance performance, and build API-driven infrastructure for seamless payment processing and compliance across multiple regions. Client SimplifiPay serves banks, fintechs, and large enterprises […]

Project Overview

SimplifiPay is a card-issuing fintech platform enabling businesses in MENA and Pakistan to launch branded cards and manage payments without deep technical integrations. BroadVisions partnered with them to scale development, enhance performance, and build API-driven infrastructure for seamless payment processing and compliance across multiple regions.
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Client

SimplifiPay serves banks, fintechs, and large enterprises looking to quickly launch digital or physical card products. Their value lies in abstracting the complexity of card issuing, payments infrastructure, and regulatory compliance—so clients can go to market faster and smarter. They operate at the intersection of finance, compliance, and technology.

Project Goals

  • Accelerate feature development through expert team augmentation
  • Streamline card issuing workflows from onboarding to transaction processing
  • Implement secure, scalable APIs for real-time financial integrations
  • Enhance system reliability and data processing speed
  • Ensure compliance with regional financial authorities and data protection laws

Solution

BroadVisions embedded a team of developers into SimplifiPay’s engineering org. We worked across:

  • React for UI/UX improvements in the dashboard and client portals
  • Node.js and Python for backend logic and third-party API orchestration
  • Flutter for mobile companion apps used by end clients and cardholders

We also implemented webhook-based notifications, card tokenization, and real-time ledger updates to keep balances and transactions in sync. Our CI/CD support enabled rapid rollouts of secure features with zero disruptions.

Design

The platform’s design emphasized clarity and trust:

  • Modular card management dashboard with real-time balance tracking
  • Visualized approval pipelines for onboarding and KYB flows
  • Responsive mobile views for clients monitoring activity on-the-go
  • Custom branding options for white-labeled client portals

Attention to UX and micro-interactions made SimplifiPay’s tools intuitive for both technical and non-technical users.

Development

Our team worked on core areas including:

  • Financial transaction engines for authorization, clearing, and settlement
  • API gateways for integrations with banks and card networks
  • Real-time reporting and alerts for suspicious transactions
  • High-availability infrastructure with failover systems
  • Compliance modules for KYC, AML, and audit trails

We focused on scalability, security, and extensibility, allowing SimplifiPay to serve clients of all sizes with confidence.

Result

  • 45% faster card issuance cycle compared to previous benchmarks
  • Real-time API integrations boosted platform performance and reliability
  • Reduced churn due to enhanced user onboarding and support tools
  • Positioned SimplifiPay as a regional leader in embedded finance

Technology Stack

React, Node.js, Python, Flutter
Project Information

Completion Date

25 February 2024

Clients

David Jackson

Location

Main Address, USA

Category

IT Technology

Budget

$500.00